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About Us

Meet Matt

Matt joined the U.S. Army in 1991 and served eight years with the elite Old Guard, performing as a presidential drummer. He then became a Master Fitness Instructor, leading physical training programs. After leaving the Army, he ran a business in Washington, D.C. and developed a passion for triathlons—completing over 100 races from sprints to full Ironman. In recent years, he transitioned to ultra-distance events, including trail runs and extreme triathlons.

Key Achievements:
  • 5 x Full Ironman  (4 Lake Placid & 1 Maryland)
  • 30+ Ironman 70.3 Ironman
  • 3 x Celtman Scotland & 1X Black Lake Xtreme Triathlon
  • Certified Master Swim Coach; accredited by Ironman, Challenge, & ITU/WTC

Meet Jess

Joined the U.S. Air Force after high school in 2001, experiencing intense basic training during September 11th. After 20 years of service in countries such as South Korea, Italy, Turkey, Qatar, Iraq, Afghanistan, and Abu Dhabi, she retired in 2021. Jess started as a sprinter/middle distance runner in school, became a marathoner, and since 2009 have trained and competed as an Ironman triathlete.

Key Achievements:
  • 5 x Full Ironman (Kärnten-Klagenfurt, Lanzarote, Frankfurt, Kalmar, & Roth)
  • 20+ Ironman 70.3 
  • 22 Marathons, including 4 Boston, 6 Air Force, & 1 Berlin
  • Race director of a Sprint TRI in Kabul, Afghanistan
  • Hand-picked for the Air Force triathlon team 
  • Bachelors of Science in Sports & Health

What is Sadara Sports?


When Matt and Jess moved to Abu Dhabi in 2018, they knew coaching would remain central to their lives. With over 30 years of combined experience, their approach is built on patience and inclusivity, supporting athletes of all levels.

That’s how Sadara Sports was born, more than a name, it symbolizes leadership and excellence in endurance training. “Sadara” means being out in front, guiding athletes with confidence, strength, and determination to achieve their physical and mental goals.

Our Values

Why it matters: Progress in fitness and health comes from regular effort, not occasional intensity.
How it helps: Builds habits, maintains momentum, and reduces stress from unrealistic expectations.
Example: Daily workouts, weekly meal prep, or sticking to a sleep schedule.
Why it matters: Being present helps you listen to your body, manage stress, and make intentional choices.
How it helps: Improves mental health, reduces emotional eating, and enhances recovery.
Example: Practicing meditation, mindful eating, or journaling.
Why it matters: Life is unpredictable, being adaptable keeps you on track without guilt or burnout.
How it helps: Encourages balance, prevents all-or-nothing thinking, and supports long-term sustainability.
Example: Adjusting workouts when traveling, choosing healthier options when dining out, or taking rest days when needed.

We look forward to hearing from you!


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