Privacy & Cookie Policy
Effective Date: November 2025
Company Name: Sadara Sports LLC
Registered Address: Abu Dhabi, United Arab Emirates
Contact Email: sales@sadarasports.com
1. Introduction
Sadara Sports LLC (“Sadara Sports”, “we”, “us”, or “our”) is committed to protecting the privacy and personal data of all users who visit our website, make purchases, book coaching or consultancy services, or engage with our brand.
This Privacy & Cookie Policy outlines how we collect, use, store, and protect personal information in accordance with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL) and other applicable UAE regulations.
By using our website, services, or by submitting your personal data to us, you agree to the terms of this Privacy Policy.
2. Scope of Application
This Policy applies to:
All visitors and registered users of www.sadarasports.com;
Customers purchasing products or booking services through our e-commerce platform (hosted on Odoo);
Individuals engaging with our coaching, consultancy, and rental services; and
Any person communicating with us through our digital platforms, advertisements, or other online tools.
3. Information We Collect
We may collect and process the following categories of personal data:
3.1 Personal Identification Data
Full name, gender, date of birth, nationality, and contact details (email address, phone number, delivery address).
3.2 Transaction and Payment Data
Payment information (collected and processed securely via Ziina and Odoo’s payment systems);
Billing details, order history, and transaction records;
Delivery and logistics data provided to courier partners for fulfillment.
3.3 Technical and Analytical Data
IP address, browser type, device information, operating system, and access logs;
Interaction data collected through analytics tools such as Google Analytics, Meta Pixel, and TikTok Pixel;
Data collected through cookies and similar tracking technologies (see Section 10).
3.4 Coaching and Wellness Data
When engaging in our coaching or consultancy services, we may collect health-related and fitness information, including but not limited to:
Training goals, performance data, dietary preferences, and health or medical details relevant to the service provided.
3.5 Marketing and Communication Data
Preferences for receiving marketing, newsletters, or promotional communications via email, SMS, or WhatsApp;
Feedback, testimonials, and survey responses.
4. Purpose of Data Collection
We process personal data for the following purposes:
To fulfill orders and provide purchased products and services.
To manage bookings, coaching sessions, and rental services.
To process payments, verify transactions, and issue receipts.
To communicate order updates, respond to inquiries, and provide customer support.
To improve website functionality, product offerings, and user experience.
To perform marketing, promotional, and remarketing activities.
To comply with applicable UAE laws and regulatory requirements.
To maintain records for accounting, auditing, and operational purposes.
5. Legal Basis for Processing
Sadara Sports processes personal data based on one or more of the following lawful grounds under UAE PDPL:
The data subject’s consent;
Necessity for performing a contract with the data subject;
Compliance with legal obligations; or
Legitimate business interests that do not override the individual’s rights.
6. Disclosure of Personal Data
We may share your personal data with trusted third parties as necessary to operate our business, including:
Payment gateway: Ziina
Platform provider: Odoo
Hosting and cloud services: Microsoft Azure, Amazon Web Services (AWS), and other approved providers
Delivery partners: Various UAE-based couriers for shipping and returns
Analytics and advertising providers: Google Analytics, Google Ads, Meta (Facebook/Instagram), TikTok, and other marketing tools
All third-party partners are contractually bound to process your data securely and in compliance with applicable laws.
7. International Data Transfer
Your personal data may be stored or processed on servers located outside the United Arab Emirates, including but not limited to data centers operated by Odoo, Microsoft Azure, and Amazon Web Services.
We take appropriate safeguards to ensure that such international transfers comply with UAE PDPL and that your data remains protected through contractual and technical security measures.
8. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes outlined in this Policy or as required by applicable laws and regulations.
When data is no longer required, it will be securely deleted, anonymized, or archived.
9. Data Security
We implement appropriate administrative, technical, and physical security measures to protect personal information against loss, misuse, unauthorized access, alteration, or disclosure.
While we take reasonable precautions, no online platform can guarantee absolute security, and users share data at their own risk.
10. Cookies and Tracking Technologies
Our website uses cookies and similar tracking tools to enhance functionality, analyze performance, and personalize marketing.
10.1 What Are Cookies
Cookies are small files stored on your device that enable us to recognize your browser and remember certain information.
10.2 Types of Cookies Used
Essential Cookies: Required for core site functionality and secure transactions.
Performance & Analytics Cookies: Used to monitor site traffic and improve services (e.g., Google Analytics).
Advertising & Targeting Cookies: Used by Sadara Sports and partners (Google Ads, Meta Ads, TikTok Ads) to display relevant promotions.
10.3 Consent Policy
We operate under implicit consent in accordance with UAE PDPL. By using our website, you consent to the placement of cookies unless you choose to disable them in your browser settings.
You can restrict or delete cookies at any time through your browser or device preferences.
11. Marketing Communications
We may contact you via email, SMS, or WhatsApp to share product updates, offers, and news about Sadara Sports.
You may opt out of receiving marketing communications at any time by following the unsubscribe link or contacting us directly at sales@sadarasports.com.
12. Data Subject Rights
Under UAE PDPL, you have the right to:
Request access to your personal data;
Request correction or deletion of inaccurate or outdated data;
Withdraw consent where processing is based on consent; and
Object to processing that affects your rights or freedoms.
Requests may be submitted in writing to sales@sadarasports.com. We will respond within a reasonable timeframe in accordance with UAE PDPL.
13. Children’s Privacy
Our services are not directed to children under the age of 18. We do not knowingly collect personal data from minors.
If we become aware that such data has been collected inadvertently, we will take prompt steps to delete it.
14. Links to Third-Party Websites
Our website may contain links to third-party sites not operated by Sadara Sports.
We are not responsible for the content or privacy practices of such external websites. Users are encouraged to review the privacy policies of any linked sites before providing personal information.
15. Updates to This Policy
Sadara Sports may update or modify this Privacy & Cookie Policy at any time to reflect changes in law, technology, or business practices.
The latest version will always be available on our website with the effective date noted above.
16. Contact Us
For any questions, concerns, or data-related requests, please contact:
Sadara Sports LLC
Abu Dhabi, United Arab Emirates